Concerns about climate change, toxicity and waste have started to influence consumer behavior around the world. The share of those who expect brands to protect the environment is growing, pushing companies that produce a wide variety of products towards a new concept – sustainable production and consumption. Elena Krochak, Director of Business Development at AENOtells how and why brands are becoming eco-friendly.

Sustainability as consumer incentive

Brands risk shrinking their market share if they cannot keep up with conscious consumer trends. By understanding people’s attitudes towards environmental issues, brands will be able to introduce new policies that delight consumers and protect the planet.

“Brands that take a more holistic approach to sustainability can help align their visions with reality and strengthen their reputation for sustainability,” says Elena Krochak, Director of Business Development at AENO.

At the same time, brands are encouraging consumers to pay more attention to the environmental component when choosing a product by highlighting cases that support sustainable solutions. The consumer must clearly understand that his actions are truly beneficial. For example, when shopping, a customer can choose not to use plastic bags, thereby reducing plastic consumption.

Brands also influence the image and sales of the business partners with whom they associate. The brand manages its own reputation and representation – it literally controls everything from lighting on store shelves to tone of voice in product descriptions. Consequently, it is both easier and more difficult for retailers to follow eco-trends than for manufacturers. The bottom line: Decide for yourself what to do with waste and unsold stock and how to focus on working with responsible suppliers.

Conscious and careful attitude towards nature – within the framework of the AENO philosophy

AENO is a dynamically developing young smart home appliance brand. The brand is committed to bringing sustainable innovation to every aspect of the product lifecycle so consumers can lead greener lives.

Innovation during the product development phase helps the AENO brand team reduce waste and continually improve recycling rates. The reduction of paper manuals and their digitization, the use of eco-packaging, completely free of plastic, allows the reuse of recycled packaging materials. During the operating phase of AENO products, energy-saving technologies reduce energy consumption.

The brand is taking a step towards realizing a sustainable vision of a smart home that matches the consumer’s lifestyle, needs and values. AENO’s philosophy not only focuses on the development of technology and functionality, but also takes into account people’s different needs, tastes and lifestyles, setting new levels of development for the industry.

Appliances are not only an important part of any home, but also a part of everyday life and daily routine. AENO continues to develop its products and innovations to provide consumers with an enriched life experience and above all a sustainable product experience from start to finish.

Eco business concept

One of the main benefits of the concept of sustainability for business is the ability to look at the global role of business and understand that its contribution can be multi-sectoral and should be useful to a large number of people around the world, businesses and even natural biocenoses. Awareness of one’s contribution leads to an understanding of responsibility for the future – this is the main role of a green business concept.

New realities and growing consumer demand are opening up additional business opportunities. The drive to care for the environment, implemented not just in reputation solutions, but in key business processes, should help strengthen the business in the long run. The supply of new products, created in balance with the environment, will satisfy the demand of more demanding customers who are increasingly asking where, how and what products are made of.

“Today, trust in the brand is more relevant than ever: new solutions, clear messages and promises, confirmed by solid products, as well as communication verified in every detail. Now, it is particularly important to understand the needs and expectations of the public, to respond to them and to be one step ahead”, comments Elena Krochak, director of business development of AENO.

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