Published 6 hours ago
Proposed by Nielsen
On April 21, 2022, nearly 1,100 Nielsen employees in 30 countries came together virtually and in person to celebrate Earth Day. This was the ninth year that Nielsen teams have been planning volunteer activities and events to build a stronger, more resilient future for our planet and generations to come. Our Green Business Resource Group (BRG) led the activities, which organized Nielsen employees into one company to contribute more than 1,840 volunteer hours across 62 events to drive responsible action for climate justice.
Recognizing the media industry’s unique role in raising awareness and action on climate change, we kicked off the celebrations with a Earth Day Community Conversation moderated by Sandra Sims-Williams, Director of Diversity at Nielsen. Nearly 500 employees heard John Marshall, President and CEO of Potential Energy CoalitionChristina Lowery, CEO of rising girl and Tia Kennedy, Girl Rising Future Rising Fellow on how we can leverage our expertise and platforms to speak the truth and mobilize the public in the fight against climate change. In addition to sharing information, Nielsen works with both nonprofits to provide pro bono data and volunteer support, through our Data for Good program.
Nielsen employees around the world participated in park and beach cleanups, learned ways to reduce food waste, discussed sustainable alternatives to single-use disposables and more. In total, the volunteers collected 1,900 kilograms of waste and donated or planted 140 trees and plants.
“As people, we need to take care of each other, as well as the Earth, animals and the world we live in,” said Israa Kashour, Head of Partnerships and Content Care and Green Local Lead for Jordan. “It’s important to remember that any small action to protect our environment, including those we take on Earth Day, can make a difference.”
In our first-ever skills-based volunteer initiative focused on climate justice, 13 volunteers worked as a team for our Flash Consulting Earth Day Event with Common Impact. Volunteers lent their skills and expertise to provide solutions to organizational challenges faced by the nonprofit Environmental Justice Foundation and the Climate Mobilization Project.
“Nielsen’s Earth Day 2022 celebrations provided an important opportunity to recognize how our choices and actions can help build a better climate future for all, and in particular the role that media and technology companies can play. for that brighter future,” said Andrea Bertels, Vice President of Corporate Citizenship. “We know this work takes more than a day or week to organize, and we are dedicated to our year-round commitments to reduce our environmental footprint and promote environmental and social justice.”
For more information about Nielsen’s volunteer programs, progress on our environmental, social and governance (ESG) commitments, and other ways Nielsen gives back, visit Nielsen Responsibility and Sustainability Page.
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent, actionable insights so they can connect and engage with their audience, now and in the future. .